A refreshing Approach to Selling Exceptional Homes
We have helped countless clients and sold almost every type of property. Whilst the starting point may vary, the outcome is always the same – happy clients with great results. So why did those clients choose to work with us and what is it that keeps them coming back again and again?
Trust
We pride ourselves on our transparency, honesty, and reliability. We do what we say we will, when we say we’ll do it and always act with the upmost integrity.
Excellence
Our marketing is second to none. We list our properties on Rightmove, Zoopla and On the Market; we use social media, search agents, print marketing and more to a find a buyer.
Expertise
We are local-area experts with in-depth knowledge of Berkshire’s premium property markets. Sharing insights with our buyers helps them fall in love with your property.
Accuracy
An accurate valuation is critical. Not only to sell a property but also to help you select the right agent. We share the facts, data and reasoning behind the number.
Referencability
As an intentionally low-volume agent, every client matters to us. We go above and beyond and we’re proud of our reputation, our relationships and our reviews.
Interested in how we can help you sell your home?
Our 7 steps to sold
Selling a unique home is relatively simple. But that doesn’t make it easy. It takes skill and expertise to:
– Create specific property marketing that speaks directly to the target buyer
– Design a strategy to attract the best, most motivated buyers
– Demonstrate the level of skill required to negotiate the best possible deal for the seller
The number one obstacle to most home sales is the lack of an effective buyer attraction strategy. In fact, 62% of the homeowners we see don’t have a buyer attraction strategy at all, and 29% have a flawed buyer attraction strategy (e.g. marketing to the wrong audience or the wrong timing.)
We’ve made our name by selling on-the-market homes that other agents couldn’t – quickly, and without changing the asking price. How? By taking the time to understand the best type of buyer for each unique home. This enables us to create the bespoke plan your home needs and deserves with a clear marketing approach, pricing strategy and presentation theme.
The Seven Step Selling Formula was created from our experience of helping hundreds of homeowners sell their unique homes and move on with their lives. It’s been tried, tested and tweaked to deliver the best possible results and selling experience for our clients.
It’s your personalised roadmap to help you sell more quickly and for more money. Just follow the simple steps to sold. We’ll be with you all the way.
01
Beautiful Visuals
Websites and social media are modern-day versions of old fashioned shop windows. So it makes sense mazing visuals have never been more important when marketing a home – they can be the difference between a buyer booking a viewing or dismissing your home as unsuitable.
Lifestyle photos, staged and styled content and professionally produced engaging videos are a must if you want to maximise the impact of your home in a crowded market. We are specialists in creating this for our clients.
02
Bespoke Brochures, professional copy
We create beautiful, magazine-style, printed brochures for your home. This showcases our favourite images, the professionally written prosaic description as well as helpful information such as floor-plans, a local area guide and key property details.
We know that buyers leaving a viewing with a quality, thick, glossy brochure keep hold of it. When they get home, it gets pride of place on the coffee table or breakfast bar and ensures your property remains top of mind (and gets shown to friends, family and neighbours at every opportunity!)
The house they saw with another agent that had the cheap brochure or printout from the office does not receive the same reverence or consideration.
03
Smart Pricing
It’s crucial to get the pricing strategy right from the outset. Price too low and you risk underselling. Price too high and your home won’t generate enough interest, leading to stagnation on the market and significantly hurting your overall chances of selling full stop.
The right marketing price should create competition and urgency amongst buyers, surface the maximum number of enquiries and ultimately, generate the strongest offers.
04
Discreet Marketing & off-market sales
We are specialists in off-market sales and discreet property marketing for homeowners who prefer to keep their property sale low-key or explore a less mainstream approach to finding a buyer.
05
Viewings
Viewings are always conducted personally by the two of us and we ensure we know your home inside out. We will never ask you to conduct a viewing yourself or use a stand-in viewing agent who cant answer buyers questions. We always provide feedback ASAP so you aren’t left in the dark.
06
Monitor, Review, Improve
Once you’re on the market, we regularly monitor the effectiveness of your property marketing. We analyse the data to provide you with feedback and see if there are any areas which can be optimised based on the market response.
07
Ninja Negotiation
If selecting the right marketing price is the starter, negotiating the best offer is the main course!
We have years of experience structuring and negotiating complex deals and understand the nuances of how to get to the perfect outcome for you.
Let us help
If you’re thinking of Selling, Start by finding out what Your Property is worth…
Curious about your home’s current market value? At Stowhill Estates Berkshire, we specialise in premium properties and understand the unique features that set your home apart.
Start with a simple, instant valuation or book an in-person market appraisal to an accurate price and a marketing strategy.